generated a "Beyond Westminster" programme (BBC Radio 4) - called 'The Men's
Vote < http://www.bbc.co.uk/programmes/b0194498 > ' - will be broadcast at
11am this Saturday 7th January on BBC Radio 4.
"There's been much political talk recently about attracting the women's vote. The Tories are said to be losing their traditional strength among women. Labour have been trying to exploit this.
"But what about the male vote? Why is that never talked about in the same way? Why don't parties spend their energy trying to appeal to men? "In this programme Anita Anand investigates how a party might go about trying to attract more of the male vote. She visits a group in Brighton trying to put men's issues on the policy agenda, and explores how political advertising, which has always treated men and women differently, might be used".